Outsourcing has been a buzzword in the international business community since the 1980s, and has become a common practice these days. The global market for outsourced services stood at $76.9 billion in 2016, and it is estimated that it will reach $220 billion by 2020. From small businesses to huge corporations, business leaders choose to outsource some of their processes because of the workforce productivity, flexibility and cost reductions that can be realized.
Lead generation is the lifeblood of any sales cycle and the foundation of a successful business. Leads can be generated passively by through signage, print or digital advertising targeting walk-in traffic or visually striking “Calls to action” driving website leads. Lead generation can also be an active (and proactive) process of list building, lead qualification, and appointment setting.
I was thinking the other day that many people have a misconception when it comes to outsourcing. Sometimes it gets a bad reputation for moving jobs or work out of the local community.
It is true that many outsourcing services are performed offshore. This is due to either the difficulty in finding the service or skills locally and/or the difficulty in finding an affordable or flexible solution. Many of these offshored tasks are repetitive and needed only on a sporadic or on-demand basis. Hiring a full time employee to handle part time repetitive or time consuming tasks many times does not make good business sense.
Loyalty is more than a behavior. It’s foolish to believe that a customer is loyal just because they make repeat purchases. The reason for repeat purchases could be simple as they are too lazy to shop around. What happens when your customer is presented with another choice?