I was thinking the other day that many people have a misconception when it comes to outsourcing. Sometimes it gets a bad reputation for moving jobs or work out of the local community.
It is true that many outsourcing services are performed offshore. This is due to either the difficulty in finding the service or skills locally and/or the difficulty in finding an affordable or flexible solution. Many of these offshored tasks are repetitive and needed only on a sporadic or on-demand basis. Hiring a full time employee to handle part time repetitive or time consuming tasks many times does not make good business sense.
Loyalty is more than a behavior. It’s foolish to believe that a customer is loyal just because they make repeat purchases. The reason for repeat purchases could be simple as they are too lazy to shop around. What happens when your customer is presented with another choice?